PREMIER MARKET Strong economic development, planning and organizational programs has positioned Apple Valley as a dynamic and prosperous market during the economic expansion of the last half-decade.
Today, its 74,266 residents enjoy the Victor Valley region’s premier housing and can now shop and dine locally with nearly 2.5 million square feet of retail space recently opened or under construction. Because Apple Valley’s greater trade area has been traditionally underserved, many of the new commercial enterprises are exceeding their company’s financial projections.
More than 200 stores have opened since 2005, 53 of which have opened within the last 15 months, including; WinCo Foods, Best Buy, Bed Bath and Beyond, Super Target, the Town’s second Lowe’s Home Improvement Warehouse, UltraStar Cinema, Oggi's Pizza & Brewery, and Applebee’s. Another 25 retailers are expected to open by summer 2009, including; Cinemark Theater, 24-Hour Fitness, Office Max, Ross Dress for Less, Red Robin, and Buffalo Wild Wings.
Buttressing Apple Valley’s assertion that its commercial market remains strong despite the national economic slow down, financial reports indicate Apple Valley’s 4Q 2007 sales tax revenue growth of 16.2% over 4Q 2006 was the largest of any city within San Bernardino County. Apple Valley is ranked in the 2007 Kosmont Companies-Rose Institute “Cost of Doing Business Survey” as one of the 4 least costly cities for doing business in the High Desert/Inland Empire region.
LOCATION Located in Southern California’s Victor Valley region, approximately 40 miles northeast of San Bernardino, 90 miles northeast of Los Angeles and 190 miles south of Las Vegas, Nevada, along Interstate 15, Apple Valley provides excellent opportunities for commercial development and an ideal location for distribution, transportation and logistics services.
The larger trade area population of 400,000 is comprised of the cities of Adelanto, Apple Valley, Barstow, Hesperia, Victorville, and the unincorporated communities of Spring Valley Lake, Jess Ranch, Oak Hills, Silver Lakes, Helendale, Pinon Hills, Oro Grande, Baldy Mesa and other outlying areas of San Bernardino County.
WORTH MENTIONING The intersection at Apple Valley and Bear Valley Roads is considered the most significant commercial intersection and corridor in the Victor Valley. This intersection and commercial corridor is within one mile of Victor Valley College (student population of 16,000), the lakeside, golf course community of Spring Valley Lake (population 10,000), and within walking distance of the 4,000 unit master planned community of Jess Ranch.
In the northeast quadrant of Apple Valley, the North Apple Valley Industrial Specific Plan comprises 5,100 acres of industrial zoned land. At build-out, over 30 million square feet of industrial facilities will have been developed, employing approximately 38,000 regional residents and influencing subsidiary services, including housing and commercial markets.
In addition to the NAVISP, several significant development opportunities were recently approved by the Town Council. Bridle Path Estates and North Pointe, two residential specific plans comprising over 1,800 units, were approved in the northwest quadrant and will drive population growth, as well as infrastructure extensions and improvements into this northern section. In anticipation of this northward growth, Apple Valley Road, a major north/south arterial, was extended northward to connect Apple Valley’s western perimeter to Interstate 15.
The region presents one of the most affordable housing markets in the western United States and access to a multitude of recreational activities, including beaches, mountains, dunes, parks and many cultural and entertainment amenities.
To prepare for our future growth, we are updating our General Plan to add additional commercial, industrial, office, mixed-use and multi-family residential designations to our community.
Apple Valley is the regional leader in advanced health care systems from pediatric services to radiology, with St. Mary Regional Medical Center as the hub of state-of-the-art medical services. Preliminary plans have been approved for the future development of a 120-bed acute care hospital, near the Regional Commercial Corridor.
Growth also remains strong in the service commercial sector of the Apple Valley Village Business District, located east of Navajo Road, alongside State Route 18. Nearly 175,000 square feet of light industrial/commercial service facilities have recently opened, or is under construction, adding to Apple Valley’s diverse market place.
Fast-track entitlement processing, free technical assistance, reasonable fees and a business-friendly attitude make it easy to get your slice of the Apple! Come see for yourself at www.applevalley.org.